Research and Development
Since inception, we have placed a strong emphasis on developing our in-house R&D abilities, which we believe, has been instrumental in our growth. In the cattle feed segment, we commenced commercial operations in 2005 with the introduction of ‘Tara Feed’. In the cattle feed segment, we have added four products, premium and low-cost, including a feed supplement, since commencing commercial production in 2005. In the edible oil segment, we have developed seven products, including two blended oils and olive oil, since commencing commercial production in 2008 through our own development initiatives and efforts. We believe that our in-house R&D initiatives have resulted in the expansion of our product portfolio, maintaining the quality of our products and translating feedback received from customers, dealers and distributors into concrete results.
Our research and development activities emphasize designing and developing new products keeping in mind market standards, customer requirements, cost of production and compliance with applicable standardization norms. Our R&D centre is located near our manufacturing facilities and refinery at Jitwal Kalan in the state of Punjab.
In 2008, we forayed into refining and processing olive oil and through the consistent efforts of our in-house R&D team have been able to develop what we believe is an ideal blend of olive oil and rice bran oil. Such blended oils have negligible cholesterol and negligible trans-fatty acids that are widely-accepted to be the primary causes of heart related diseases. This allows us to cater to the growing demand for health-conscious edible oil. We are developing and intend to launch, upon successful completion of the tests being conducted by our R&D center. We plan to expand our product-portfolio in both the cattle feed and edible oil segments, by continuing to utilize our in-house R&D abilities optimally with a special focus on developing products to meet specific requirements of our customers.