Introduction to Zaitoon Tara

Rice Bran Oil is the extracted from the germ and inner husk of rice. It is notable for its high smoke point and antioxidant properties.

The Company is using physical refining process to refine this health friendly oil. Physical Refining Process adopted in the production of Rice Bran Oil has enabled high retention of antioxidants, Gamma-oryzanol, Vitamin-E (Tocotrienols & Tocopherols) and plant sterols (Phytosterols), which would otherwise be lost due to the use of chemicals. Physically Refined rice bran oil has greater effect on HMG-CoA reductase activity then chemically refined rice bran oil. Following are the drawbacks of chemically refined RBO.

Due to beneficial fatty acid composition of these two oils TARA HEALTH FOODS LTD. has done R & D to develop Blend of an Olive Oil and Rice Bran Oil as ZAITOON TARA with unique fatty acid composition and other beneficial Micronutrients present in those two oils.

Composition of Zaitoon Tara

Zaitoon Tara has an ideal MUFA/PUFA ratio with low saturated fats. It is a rich source of Vitamin E, an anti-oxidant. It is also a rich in the neutraceutical gamma-oryzanol and other constituents.

Major Fatty Acid Composition and other antioxidants of "Zaitoon Tara".

Sr. No.	Parameters	Result
1	Total Mono-unsaturated	51-54%
2	Total Poly-unsaturated	28-30%
3	Total Saturated	17-19%
4	Trans Fatty Acid	Negligible
5	Squalene	< 100 ppm
6	Oryzanol content	6500-9000 ppm
7	Tocopherol content (ppm)	560-570 ppm
8	Tocotrienol content (ppm)	670-680 ppm
9	Phenolic Compounds	65 mg
10	Cholesterol	Negligible

Health Benifits of Zaitoon Tara

One Oil Many Benifits

• Cardiovascular diseases are the top cause of death in the modern world. Vast studies have documented that arteriosclerosis (blockage of arteries) is closely linked to eating habits, lifestyle and some aspects of economic development. Olive oil in Zaitoon Tara is rich in monounsaturated fat (Oleic acid) and antioxidants like vitamin E. They lower LDL-C (bad cholesterol) but promote increase in HDL-C (good cholesterol). Scientist has identified a compound in olive oil called Oleuropein (polyphenol) which prevent the LDL cholesterol from oxidizing. It is the oxidized cholesterol that sticks to the walls of the arteries and form plaque, which is first sign of Coronary Heart Disease (CHD).




• Zaitoon Tara Prevent cancer: Both type of vitamin E are antioxidants that fight free radicals, a major cause of cancer. Zaitoon tara exerts a protective effect against certain malignant tumors (breast, prostate, endometrium, colon, digestive tract,).

  
  

  The reason is that the cell mutation caused by cancer are partly due to toxins which, when consumed through the diet, attack DNA. On passing through the liver, these toxins produce free radicals that then attack DNA. To combat such free radical, the body needs vitamins and antioxidants like those contained in Zaitoon Tara.

  
  

  This beneficial effect could be related to oleic acid, the predominant monounsaturated fatty acid (MUFA). In ZAITOON TARA MUFA is 51-54%. It has observed that this fatty acid lowers the production of prostaglandins derived from arachidonic acid, which in turn plays a significant part in the production and development of tumors.

  
  

  Zaitoon Tara contains other constituents such as phenols, antioxidant, falonoids and squalene also have a positive influence. Sequalene is believed to have favorable effects on the skin cancer by reducing the incidence of melanomas.

  
  

  Zaitoon Tara has Phenols compounds (component of olive oil) are protective against colon cancer. It is protective against ovarian cancer. The Tocopherol in Zaitoon Tara can exert direct inhibitory effects on the growth of breast cancer cells.




• Zaitoon Tara prevent gastric acid formation and gallstone formation: Oleic acid in Zaitoon Tara prevents the formation of gastric acid. From the existing studies on the relationship between dietary fat intake and physiology and path physiology of the gastrointestinal tract, there is evidence, that a high intake of monounsaturated fatty acids (Oleic acids) exerts beneficial effects on the gastrointestinal tract by reducing gastric acid secretion and preventing gallstone disease. Zaitoon Tara also has anti-ulcerogenic property because of Oryzanol.




• Lower Obesity : Obesity is a major health issue in the modern world because people eat large amount and get little physical exercise, leading to increased risk of high blood pressure, diabetes, high cholesterol and triglycerides, all factor that increase the risk of cardiovascular disease.




• Zaitoon Tara and Diabetes : Zaitoon Tara improves metabolic function, prevent & control diabetes. It is not only a good alternative in the treatment of diabetes; it may also help to prevent or delay the onset of the disease. How it does so is by preventing insulin resistance and its possible pernicious implications by raising HDL-cholesterol, lowering triglycerides, and ensuring better blood sugar level control and blood pressure. Zaitoon Tara not only lowering the "bad Cholesterol" (LDL-C), it improves blood sugar control and enhances insulin sensitivity.




• Zaitoon Tara delays wrinkle formation : Zaitoon Tara contains squalene (a component from olive oil and Rice bran oil). Squalene is considered to be beneficial in maintaining the tone of skin and helps to delay the wrinkles formation.




• Zaitoon Tara quelling pain, Inflammation : Zaitoon Tara consumption has been linked with a decreased risk of developing rheumatoid arthritis an autoimmune disease characterized by inflammation and pain, particularly in joints. These exciting observations suggest that it could help prevent rheumatoid arthritis and may restore mobility and function in those already affected by the disease. Zaitoon Tara is high in mono-unsaturated healthy fats that are used by the body to produce substances that are relatively anti-inflammatory. By reducing inflammation, these fats may be able to prevent or reduce the severity of diseases like arthritis and asthma because un-inflamed cell membranes are more fluid and better able to move healthy nutrients into the cells and move waste products out.

  
  



• Hormonal Secretion : Zaitoon Tara has 4-Hydroxy-3 Methoxy Cinnamic acid which stimulates hormonal secretion and rejuvenates health. 4-Hydroxy-3Methoxy Cinnamic acid is a part of Oryzanol. It has been reported to have many physiological functions, including antioxidant, antimicrobial, anti-inflammatory, anti-thrombosis, and anti-cancer activities.




• Bone Health Benefits : Zaitoon Tara appears to have favorable effects on bone calcification, and bone mineralization is better consumed. It helps calcium absorption, thereby playing an important part during the period of growth and in the prevention of osteoporosis.

  The two polyphenols in Zaitoon Tara - tyrosol & hydroxytyrosol have been shown to increase bone formation. The above studies suggest that bone health benefits may eventually be viewed as an important aspect of Zaitoon Tara oil intake.

  
  



• Prevent Stroke : Stroke result from vascular bleeding or, more frequently, a blockage of food flow to the brain. Diet high in foods containing saturated fat, such as meat and butter, have been linked to stroke. Zaitoon Tara has ideal MUFA/PUFA ratio so it prevents stroke. In a French study that followed older adults for five years, researcher found that those who regularly used olive were 41% less likely to have a stroke than those who never used the oil.

  
  



• Physical performance/stamina & growth/ muscle development : Zaitoon Tara is very beneficial for improvement in physical performance because of its gamma-oryzanol. It is also helps in development of lean muscle mass.




• Anti-Hyperlipidemic properties : The antihyperlipidemic properties of Zaitoon Tara are because of Phytosterols (4, 4'-dimethylsterols, 4-monomethyle- sterols and 4-desmethylesterols). The first scientific communication about rice bran oil's antihyperlipidemic property in human was published by Suzuki and Oshima 1970. There is decrease in TC, LDL-C and TG plasma levels as statistically significant as an increase of HDL-C concentration in hyperlipoproteinmic subjects.

  
  



• Hypocholestrolemic Activity : Its Hypocholesterolemic activity is -15 to -16 indicates best protection to our heart. Its Hypocholesterolemic activity is due to the presence of micronutrient, which comes from Rice Bran Oil (a part of this blend). Tocoterienol particularly concentrated in Rice bran oil (a part of Zaitoon Tara). More recently attention of researchers has mainly focused on tocotrienols as probable main mediators of antihypercholestrolemic effect. Tocotrienols are able to inhibit the HMGCoA-R, a key enzyme in the endogenous synthesis of cholesterol, through two post-transcriptional actions, increasing the controlled degradation of reductase protein and decreasing the efficiency of the translation of HMGCoA-R messenger RNA. On the other hand, tocotrienol appears to induce HMGCoA-R activity. It also has antithrombotic, antiproferative and antioxidant activities.




• Linoleic Acid & Linolenic Acid : It contains two important essential Fatty acids 1.e. Linoleic acid and Linolenic Acid. The body needs to help synthesize certain hormones like substance which keeps Nerves and Brain Healthy.




• Zaitoon Tara protect from Depression : Zaitoon Tara prevents depression due to the unique fatty acid composition. So it can protect us from mental illness.




• Zaitoon Tara for fetus development : Zaitoon Tara is very beneficial for fetus development because it plays a key role in foetal development during pregnancy and a shortage may have pernicious effects on the baby's subsequent development. It has been demonstrated that post-natal development of babies of mother who consumed olive oil when pregnant is better in terms of height, weight, behavior and psychomotor reflexes. The fetus needs vitamin E to grow. The newborn baby also needs a store of vitamin E to fight against the oxidative stress caused on entering an oxygen atmosphere.




• Zaitoon Tara improves function of Liver : Zaitoon Tara helps in inhibition of liver microsomal activity because of phenolic compound of its olive oil. It has examined the inhibition of human hepatic microsomal and rostenedione 6-beta-hydroxylation and reductive and oxidative 17-beta-hydroxysteroid dehydrogenase activity by complex phenol found in olive oil.




• Zaitoon Tara and Metabolic Syndrome : Metabolic syndrome is very common condition that is associated with increased cardiovascular disease (CVD) risk and type 2 diabetes mellitus. Zaitoon Tara has beneficial effects for metabolic syndrome due to Phenol-rich olive oil. It is associated with a decreased expression of both IL1B and PTGS2.




• Virtually 0% of Trans Fatty Acids : Consumption of Trans fatty acid increase LDL-C, a primary risk factor of coronary heart disease (CHD) Hydrogenated or partially hydrogenated vegetable oils are high in Trans fatty acids. Normal vegetable oils have small amount of Tran's fatty acid depending on oil type and production condition. ZAITOON TARA COOKING OIL is produced using advanced technology under close supervision, resulting in virtual 0% Trans fatty acids; this helps to increase confidence of health-conscious Consumers in the quality of ZIATOON TARA COOKING OIL.




• Vitamins : Zaitoon Tara is rich source of vitamins A, D, E, K, Beta-carotene and other antioxidants help prevent other cancers, reduce the effects of aging and increase life expectancy significantly.




• IDEAL FOR INDIAN COOKING.




• Zaitoon oil is perfect for Indian cuisine and, what's more, it isn't even expensive, as long as you use it correctly. Value for Money! Zaitoon Tara is the reasonable priced oil. What's more, it is used in 1/3rd the quantity of other edible oils. Since it has a high smoking point, it can also be reused 3-4 times. Used in 1/3rd the quantity and reusable 3 times, the effective cost of Zaitoon Tara is 1/9th its actual price!




• Deep Frying with Zaitoon Tara : Zaitoon Tara oil exhibits excellent frying performance due to its Rice Bran Oil and pleasant flavor to the fried food due to its Olive oil to the fried food. Fried foods consume less oil are more crispy in nature. Zaitoon Tara extends the shelf- life of snack foods. The oil contains high level of phytosterols, gamma-oryzanol, tocoterienol, tocopherols, phenolic-compunds, oleic acid; squalene (components of Olive oil and Rice Bran Oil).These naturally occurring components impart a high resistance to thermal oxidation and deterioration of the oil. It has been proved that blending of one oil with another oil (Especially RBO) has also been found to improve the stability of the blend during frying and storage.




• Olive oil in Zaitoon Tara has high concentration of monounsaturated fatty acid and a low concentration of polyunsaturated fatty acids. This means fewer target for reactive oxygen species (ROS), making it more stable and less likely to undergo per oxidation. In addition, it contains many antioxidants that reduce lipid per oxidation.




• Compared to other cooking oil, zaitoon Tara has a relatively long deep-fat frying “shelf life” and is comparatively more stable than other oils for repeated frying due to olive oil.




• Because exchange between lipids in the food and the oil occurs during cooking, the type of food fried also plays a role. For example, frying fish increases the oil's instability because the oil becomes enriched with polyunsaturated fatty acids, which are more susceptible to oxidative degradation than monounsaturated fatty acids. Although frying foods with high protein content such as meat, fish, and eggs can potentially produce carcinogenic heterocyclic amines (HCAs), the antioxidants present in zaitoon tara oil limit the formation of HCAs.

• Zaitoon Tara possesses good storage stability and fry life without hyderogenation, due to its moderate level of naturally occurring saturated fatty acids. These properties make it a premium choice for frying upscale product with delicate flavors. General frying application, ranging from potato chips and similar snacks to chicken etc.

• Food fried in Zaitoon Tara oil is reported to absorb less oil which means lower calorie count and less consumption of oil.

• Zaitoon Tara oil is hypoallergenic. For those who have intolerance to other cooking oils this is an excellent alternative.

• Zaitoon Tara oil creates less polymers than other oils meaning better flavor and easier clean-up.

• Zaitoon Tara has a very high smoke point (245- 257 0C) making it perfect for deep frying, pan or stir frying and is a premium choice for the replacement of hydrogenated oil containing trans fat now being used in deep frying.