
Distribution
We have established a distribution network in relation to our compounded cattle feed business mostly in rural parts and certain urban areas of Punjab, Haryana, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh, Rajasthan and Delhi NCR.
We have an established dealer network of dealers who sell our products to retail customers and a few bulk customers. Our dealers also assist us in assessing demand for our products among consumer and such assessments are vital to us while setting monthly sale targets for our products. We believe that having access to an established dealer network, as compared with most unorganized players in the compounded cattle feed and cattle feed industry, helps us in catering to the demand for our products in the market, including in remote areas.