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Marketing and Supply

Our sales team has consistently performed well with the assistance of our dealers, distributors, C & F Agents with a wide range of excellent quality products to cater the growing customer requirements.


We believe that our dealers & distributors should grow profitably with us by ensuring that they earn fair return on their efforts while providing our customers with high value products at reasonable prices.


We market and sell our compounded cattle feed products through a network of dealers in the states of Punjab, Haryana, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh, Rajasthan and Delhi NCR and our edible oil products through a network of distributors in the northern states of Punjab, Jammu & Kashmir, Haryana, Himachal Pradesh and Delhi NCR. Further, we have appointed a few sales officers in relation to our compounded cattle feed business and edible oil business, a few Clearing & Forwarding (“C&F”) agents and consignee agents in relation to our edible oil business. Such agents are responsible for assessing and monitoring the demand for and sale of our compounded cattle feed and edible oil products by our dealers and distributors.


To cater to the less organized and unorganized retailers, we have appointed a few C&F agents and consignee agents in the states of Delhi, Himachal Pradesh, Haryana and in the union territory of Chandigarh.


We have been conducting awareness campaigns at regular intervals so as to interact and educate the farmers regarding the animal health and nutrition. We also conduct the Programs for identifying and assessing the needs of the customers, dealers and distributors and communicating, thereby aiding us in customizing and developing products to cater to specific customer requirements. We believe that these campaigns provide an effective method of one-on-one interaction with existing and prospective customers regarding our products and their utility in enhancing animal or human health.


We endorse our products via advertisements on radio and wall paintings. Brochures and Pamphlets are also distributed for this purpose.


Awareness campaigns generally involve our employees, including members of the senior management, traveling to various villages, towns and cities in various north Indian states. We believe that these campaigns provide an effective method of one-on-one interaction with existing and prospective customers, dealers and distributors regarding our products and their utility in enhancing animal or human health. Such awareness campaigns also help us in identifying and assessing the needs of the customers, dealers and distributors and communicating, thereby aiding us in customizing and developing products to cater to specific customer requirements. Along with the proposed increase in our manufacturing facilities, we plan to continue conducting such awareness campaigns in the areas where we intend to establish such manufacturing facilities to increase our customer base and consolidate our presence in the compounded cattle feed business.


In relation to edible oil, we are also concentrating on increasing our market share, especially in relation to ‘Zaitoon Tara’ and ‘O’ Pure’. We are currently involved in increasing the visibility of our edible oil brands in the backdrop of the increasing awareness amongst consumers about the health enhancing properties of olive oil and rice bran oil by conducting door-to-door awareness campaigns in certain northern states. We intend to continue and gradually augment our marketing efforts for our edible oil products in the future.